Most people look up at the sky and see a beautiful sunset, or an unattainable horizon. However, when Skrite’s founders look up at the sky, they see a barrier that must be broken.
And thus, the world’s first augmented reality social network, which allows users to leave real-time drawings, selfies, photos and messages in the sky, was born.
Here are some of its many use cases:
Bringing AR to the People
Skrite is the first app to offer user-generated augmented reality (AR) in a space historically dominated by coders and developers. While apps like Snapchat allow users to play with elements of AR and superimpose it onto their environment (think Snapchat’s infamous dog filter), no app has ever let users create their own AR elements. However, with Skrite, everyday users can use the app to create their own messages and explore others in the sky around them. Skrite’s goal is to bring AR to the people and make it accessible—as CEO Rishab Jain explains, “Casual users shouldn’t feel augmented reality is off-limits because it seems too complicated or inaccessible.”
Commoditizing the Sky
Skrites—the pieces of content users upload to the sky—can only be created in a user’s current location. Skrites are created in zones, with a maximum of 25 Skrites per zone allowed. The first user to create a Skrite in a zone gets that zone named after them. Skrite is taking on the eventual commodification of the sky—the first person to upload a Skrite in the area gets to virtually own a piece of airspace. Applications range from quirky Skrites above a user’s home to advertising above a business, or any location that brings value to larger companies.
Social Media in the Sky
A thrilling aspect of Skrite is getting user creations seen by thousands of strangers—but it also has social features that fall a little closer to home. Users can add Skyers (friends) by username or address book, and then send them the equivalent of DMs—private Skrites in the sky. To the rest of the world, these Skrites appear on the sky as red locks. But the recipient of the DM sees a skywritten proposal, or a selfie taken at the same spot a few years previous. However, it’s not all about sweet messages to friends and lovers. Skyers can see the number of zones their friends have created, and where they’ve created them—meaning a little friendly world travel competition is in order.
Turning Users into World Travelers
To explore the sky around them, users simply need to tilt their phone upwards. They can then see the public Skrites people left around them, or even the private Skrites their friends have left for them. But users don’t have to just explore the sky above where they’re standing. Skrite offers an ‘augmented reality teleportation’ experience. Users can connect with people throughout the world and see a 360 degree view of the city around them—including unique content created by individuals living in that city. It lets users travel without leaving their homes and experience the places they’ve always wanted to go from a multitude of different perspectives.
From virtual travel to leaving sweet Skrites in the sky for a friend, Skrite is breaking through the noise of predictable social media networks like Facebook and Snapchat. It thrives on creativity and exploration, and it values (literally) looking up instead of looking down at a screen. For Skrite, the sky’s not the limit; it’s only the beginning.
To download Skrite, go to the Apple App store: https://itunes.apple.