According to a recent survey done by BrandChannel, consumers around the world would rather have dinner with Apple than any other brand.
People have also said they relate more to Apple, are inspired more by Apple and can’t live with out Apple. The same survey shows that Microsoft is considered evil in a way as most people want to argue with them and think it’s time the company is re-branded.
However the survey in my opinion is kind of biased, 2,000 people responded to the survey 74% of them work in marketing, and quite honestly the last time someone who worked in marketing decided what I liked and wanted, I ended up with a Microsoft Zune Original.
I say stand on a street corner, ask 2000 people that walk by what brands they like and don’t give them a list to choose from. Results may be the same but I think the survey would be more honest.
I actually participated in a survey like this 4 years ago and I was told what brands I could chose from, even though I felt some of the brands that were listed didn’t deserve to fit into any category.